Inspire Your Fitness Clients to Keep Their New Years Resolutions

It’s both the bane of your professional existence and the excitement that brings in a new round of motivation into your clientele – new year’s resolutions.

On one hand, you absolutely love it. People are motivated, they have all new goals, they’re determined to get their health on track. But on the other hand, it’s a little bit destructive because it acts as a weird discouragement to your client should they fall off the resolution wagon (even just a tiny bit).

The secret?

Finding ways to encourage your clients to actually keep their personal fitness resolutions past the first month of the new year.

Sounds simple, right?


It’s going to take a lot of work on your part, a ton of encouragement, and a lot of resources, too.

Don’t worry, we don’t plan to leave you hanging. We’ve outlined some of our favorite strategies, methods, and tips for keeping your clients on their resolution game well past the first of February.

Check out of a few of these tricks and see if they work for you (and more importantly, for your client).

Be Available to Them as Often as Possible

One of the easiest ways to motivate your client to stick to their goals?

 Be available to them. ​

Talk with them when they need it, work through bouts of insecurity with them when it strikes, try to be as encouraging as possible, and be available for any questions they might have. If you have a client who really wants to stick to a plan but simply doesn’t know the best way to do that, the missing ingredients are your encouragement and your availability.

Try to offer both to your clients so they know you care about their success.

Change Their Mindset (Be Realistic)

This is huge when it comes to resolution style goals – explain to your client that it’s not about being perfect all the time, it’s about making changes that make them better. Try to ditch the “perfect record” mindset and opt them into a more realistic, flexible one.

If your client wants to train compound movements religiously (3 times a week) but misses a session because something came up, they’re too sore, or they simply forgot about their session, don’t let that be the reason they throw away their goal.

One misstep, one missed workout, one imperfect meal doesn’t mean their goals have to be tossed aside. Explain that being realistic about their goals is what’s going to keep them on the right track.

Make Fitness Fun again (Not Just a New Years Chore)

One of the biggest reasons people opt out of their new year’s resolution is because they’re simply too bored to implement it as part of their life.

Try to mix it up, make fitness fun, and don’t let it become a chore. Throw in a little variety in the workouts, create fun challenges for your clients, and set mini-goals with rewards to inspire them.

Help Your Client Outline a Plan

If your client has one, big, far-reaching goal, that’s awesome.

Encourage them to dream big and reach for the stars – but don’t stop there. Big goals are great, but they can become overwhelming for the people who are trying to reach them. Work with your client to outline a plan to make it happen.

 Break it down into smaller goals, tiny increments, that will guide them toward their ultimate goal. Once you begin to plan, outline, and strategize for the big goal, it becomes much more attainable, a lot less overwhelming, and segments it into reachable, mini goals your client will be proud to meet every time.

Track Your Client’s Progress (and Celebrate with Them!)

Once you’ve outlined a plan and have some smaller goals set on the path toward the bigger goal, remember to track your clients progress. If your client meets a goal, celebrate. Keep meticulous records outlining your clients progress so that you can track how well they’re doing, how close they are to reaching their ultimate goal, and analyze how they can further improve. 

Be Encouraging and Firm About a Schedule

While it’s helpful to be flexible and understanding, you also need to be firm with your clients. 

Missing one session is fine, but two or three in a row? That sounds like you’ve got a client falling off the map. Try to encourage your client to meet all their goals and hit all their sessions, and if you have to, be professionally firm about it.

Remind your client why they set these goals to begin with, explain that, though things happen, a certain amount of dedication from them is what’s going to make this work. It’s great to be the likable trainer, but you want to be the accountable trainer, too.