Tips For A Successful Personal Trainer Business
Must Know Business Tips For A Personal Trainer
Whether you’re a brand new personal trainer just getting your tennis shoes wet in this career or you’ve been in the biz for a while, you probably have already learned the first lesson of this industry—everything is always changing.
In other words, as a badass personal trainer, you probably already recognize that finding success in your industry means understanding there’s always room for improvement, learning, and new opportunities to do your job better than ever.
But how can you keep up with what’s working in your industry, what’s helpful for your career, and what’s certain to help you better connect with your clients (both established and potential)? That’s where we come in.
We’ve put together a must-read list of some of the latest and greatest tips that personal trainers of all experience levels and niches should know about. Keep reading for four new tips that can help you take your personal trainer career to the next level in a snap!
Tip #1: Don't Slack on Personal Trainer Insurance
Yep, you guessed it, the personal trainer insurance company is going to start their blog with a section about personal trainer insurance.
Give us a chance to explain. We’re not just here trying to sling insurance at you—we’re actually trying to offer you an insanely helpful tip that won’t just advance your career but will also seamlessly protect your career so you don’t have to deal with roadblocks.
How can you be sure we’re coming from a good place? Because we’re so passionate about you investing (because it is an investment, after all) in personal trainer insurance that we don’t even care if you choose us. OK, that’s not entirely true, we do want you to pick us (because we actually have amazing insurance options that were uniquely designed for personal trainers—no one-size-fits-all-careers insurance policies here).
We’re so invested in helping you pick the best personal trainer liability insurance that we even created an entire Personal Trainer Insurance Guide to walk you through the basics, how to pick the right insurance, and why protection is so necessary!
Our advice? Give this guide a read ASAP to get the skinny on it all.
Tip #2: Make Social Media Marketing a Primary Focus
Even if social media isn’t your thing, it’s likely you totally understand the substantial importance it has in marketing nowadays, right?
Digital marketing is everything, and social media marketing makes up a huge piece of that impactful puzzle—that means that you’ve gotta be on social media, you’ve got to be on your strategy game, and you’ve got to stay in the know when it comes to what marketing looks like on social media.
When it comes to social media marketing, it’s important to use your resources correctly, choose your channels wisely (huge shoutout to Instagram, TikTok, and YouTube for the fitness industry, BTW), develop your branding and messaging, engage with your audience, and make sure you keep up with your online presence.
Not sure how to do all of this? You’re in luck. We actually have a comprehensive eBook that dives into everything you need to know about social media marketing as a personal trainer. Check out our Social Media Guide for Fitness Professionals right here!
Tip #3: Scheduling Software is a Lifesaver
As a trainer, keeping up with your appointments is everything. With a ton of different clients on your plate, the last thing you want to do s confuse who you’re meeting with, when you’re meeting with them, or even where you’re meeting them.
Want a really helpful tip? Scheduling software is a must for busy personal trainers. Not only does it help you keep your schedule on track, but it can also help you create a more optimized, organized calendar of clients to help you better plan your days.
The best part? Scheduling software—if it’s done right—is seamless and simple. Because why would you need something to add complication to your day, right? Check out software like Off Day Trainer (a text messaging software built for coaches like you) or TeamUp (a shared calendar software for groups and teams).
Full disclosure, as an IFG member, you get seriously sweet access and discounts to both of these software programs—and plenty more benefits where that came from, too.
Tip #4: Building a Professional Website
As we sort of touched on with social media marketing, the digital age rules everything—that means trying to run a business (any business, but especially a personal trainer business) without a website is going to be a serious challenge.
You need a digital footprint so future clients can look you up, get your information, check your reviews, and start scoping out whether or not you’d be a good fit for them. Plus, websites help you book clients automatically and seamlessly, link to your other platforms (cross-promotion is a must!), and help you compete when it comes to search engine optimization (a hugely important piece of digital marketing you should definitely read up on!)
Even if creating a website isn’t really your thing (don’t let that get you down!), it’s easy enough to find templates that make creating your site simply and affordably
P.S., Insure Fitness Group offers a ton of member benefits to each and every one of our insurance members—and that includes a FREE, customizable website template to help you get your digital footprint going.
Looking for More Personal Trainer Tips? We Can Help
At the end of the day, the fact of the matter is that you’ve invested yourself in a career that’s ever-changing. And you know what? That makes for a pretty dang exciting life and career. That being said, because most facets of your job will continue to be dynamic, it’s important to stay up to date on what’s new, what’s working, and what’s trending.
Not sure how you can do that? That’s where we come in. At Insure Fitness Group, we’re committed to keeping you posted on the latest and greatest in your field. Why? Because your success is everything! Sure, we definitely have top-notch insurance (which, remember, is something that every personal trainer should have!), but ultimately, we’re here to help you get your career where you want it to be.
So, make sure you’re checkin’ back in with our blog on a regular basis,, and don’t forget to check out our personal trainer insurance options created specifically for trainers just like you.