How to Expand Your Services & Capture this Ever-Growing Trend.

As a personal trainer who’s familiar with the fit-dustry, you probably know all the ins-and-outs of what’s hot and what’s not in the fitness world.

In fact, you probably know the biggest fad hitting the feminine fit market right nowwomen’s weight training.

Female weight training is nothing new, but recently its popularity has totally skyrocketed.

Women are stepping away from strictly cardio-intensive, body-weight fitness routines and diving into the world of weight training for so many reasons. Weight training helps people—not just women—lose weight, build muscle, improves bone density, improves posture, and overall, helps with overall well-being. Because of its massive gain in popularity, there are a lot of people out there—especially women who might be new to this type of training—who could really benefit from your expertise.

Adding women’s specific classes for weight training to your personal trainer roster can boost your business, reach people who could use your guidance, and overall, help clients accomplish the goals they’ve set out for themselves.

So, how can you capitalize on this ever-growing trend? We’ve got you covered.

Check out our checklist below for implementing women’s weight training services into your personal training repertoire.

Get Certified + Invest in Continued Education

You’re probably already a certified personal trainer, but if you want to make sure that you’re advising clients correctly (and want some tangible evidence to back up the fact that you know what you’re talking about), getting a specialized certification or license in weight training can boost your business a ton.

People want to work with trainers who know what they’re talkingand who have proof to back it up.

Even if you’ve received tons of additional certs in the past (and have been weight training forever), it might be time to go back to continued education classes and get that extra certification. Check in on classes, conventions, and programs in your area that offer weight-training certs—they might even have a female-specific weight training certification that can help you further this portion of your business.

Offer Introductory Classes (and Rates!)

You might take on female clients who are looking to improve their already-established weight training program. But, you also might take on clients who have never touched a dumbbell or a squat rack in their lives.

That’s honestly the most exciting client because you’re given the opportunity to start from total scratch and train them safely and correctly (you probably won’t have to correct poorly-taught form). That being said, if these clients are just now dipping into the pool of weightlifting, you can’t expect them to take a full-fledged dive in without an introductory course.

Offer newbie classes that go over safety, mechanics, proper form, and general information so that you can introduce clients to the world of weightlifting slowly and steadily. Make sure you’re also offering introductory rates!

Marketing, Marketing, Marketing  

All of these additional efforts won’t do you any good if you’re not letting clients (potential and current) know about what you’re offering. Once you establish your new services, make sure you’re marketing the heck out of it (in whichever avenue you choose).

Want some marketing tips?

Check out our guide here for some built-in personal training marketing advice we think you’ll love

Eliminate the Intimidation

The reality of doing something new is that it’s likely going to be a little bit scary, so it’s totally natural for clients who are new to weight training to be a little intimidated. The best way to offer your services to newbie clients is to make sure you’re taking out the intimidation factors.

Meet with them for a consult and ask them what about weight training makes them nervous. 

Is it the fact that it’s happening with experienced people around? 

Find a way to solve this. 

Is it because they’re totally new and have never lifted weights before? 

Offer introductory safety classes.

Is it because they’re afraid they’re going to bulk up too much? 

Customize a program to help them reach their specific goals. Let your clients know there are ways around the intimidation.

Practice What You Preach

Above all, don’t be hypocritical. If weight training is going to be an important service you offer to your clients, then you should be including it in your routine, right?

Do your clients see you putting in the work in this realm of fitness while accomplishing your personal goals? A great personal trainer can (and often will) do the exercises right alongside their clients. Is that something you’re comfortable doing?

Make sure you’re practicing what you preach to your clients to build trust and develop expertise.

Makes Sure Your career is Covered

Adding on a new service to your personal training repertoire can be exciting, but as always, it means adding on more risk and liability. That doesn’t mean that you’re not being safe or aren’t fully prepared to deal with the added responsibility, just that with any new service, there’s going to be more risk.

How do you mitigate that risk? Make sure you’re covered.

If you’re looking for professional liability insurance for your personal training business, check out IFG’s offerings!

About the Author Nicole

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