In this eye-opening webinar, Jonathan Ross, award-winning fitness expert, creator of Funtensity, and brain fitness innovator, explores one of the most pressing realities of modern fitness: most people have something going on with their health… and they still need you.
With more clients managing chronic conditions, navigating cognitive changes, or aging into new phases of life, the fitness industry is shifting – and shifting hard.
In this webinar, Jonathan shows you how to be the kind of trainer who adapts, evolves, and thrives in this changing space by offering something mass-market fitness simply can’t: personalized, functional, medically-informed movement support.
KEY TAKEAWAYS:
- Understand the rising demand for fitness pros trained to work with chronic conditions and cognitive health needs.
- Learn how to deliver smarter, more effective programs for clients with medical challenges or age-related concerns.
- Discover the future of fitness careers through specialized education that goes beyond aesthetics.
- Explore how to separate yourself from low-cost, one-size-fits-all programs and build a meaningful, sustainable business.
- Get access to expert resources, education, and mentorship opportunities to deepen your impact (and your income).
In This Webinar: What Fitness Pros Will Learn
Jonathan Ross has never strayed away from the tough truths – but he meets them with compassion, humor, and evidence-backed solutions.
In this webinar, he outlines how fitness professionals can better serve a rapidly growing population of adults over 50, many of whom are navigating chronic conditions and cognitive decline. The key? Learning how to go beyond traditional fitness programming and tap into functional, personalized movement that actually supports better health outcomes.
Here’s what Jonathan breaks down for you in this webinar:
Chronic Conditions Are the New Normal
Most people over 50 have at least one chronic condition. And yet, most fitness programming still assumes clients are working with 100% function. Jonathan walks through how to adjust movement, language, and goals to meet real people exactly where they are—and why that creates better results and retention.
Cognitive Fitness & Brain Health
Your clients’ brains need fitness, too. Learn how physical movement can support cognitive health, and how to incorporate brain-based training elements into your sessions. From reaction drills to fun-focused movement (hello, Funtensity™), Jonathan shows how fitness can go far beyond physical.
An Aging Population Can Be a Business Opportunity
The population is getting older, and that’s a good thing for business. This demographic has the motivation, resources, and need for specialized fitness help. Jonathan explains how to stand out with tailored, expert-backed support that prioritizes function, mobility, and independence.
Functional, Individualized Programming
Cookie-cutter workouts don’t cut it anymore. Jonathan breaks down how to program around mobility restrictions, pain, or health conditions without compromising effectiveness or fun. Bonus: It’s often less intense than high-performance workouts, but more impactful for your clients.
Elevating Your Career with Education
Jonathan introduces MedFit’s programs, including the Medical Fitness Mentoring Program, specialist courses, and educational resources to help you upskill your services and elevate your career. Learn how to leverage mentorship, gain credibility, and attract clients who are ready to invest in their long-term health.
Meet Jonathan Ross – Fitness Educator, Author & Creator of Funtensity™
Jonathan Ross is a two-time Personal Trainer of the Year (ACE & IDEA), creator of Funtensity™, and author of the Alzheimer’s & Brain Fitness Specialist Course. His career was inspired by his own parents’ struggle with obesity, together weighing over 800 pounds, and has since been devoted to helping people move, think, and live better.
Jonathan is on a mission to make fitness more functional, brain-friendly, and inclusive. He’s a thought leader on cognitive fitness and aging, and he’s helped shape some of the most innovative specialist education in the industry today.
Additional Resources, Information, & Links
Want to take what you learned further? Check out these expert tools from Jonathan and MedFit:
